Gone are the days when we had to wait. Today, people can receive content they prefer, when and how they want, without compromise. Thanks to the vast internet and the increase in smartphones – which according to Deloitte is expected to reach 4.6 billion by 2019 -, we are in control of what we watch, listen or read as well as, where we chose to do so. With the help of analytics digital media can learn your preferences, giving you options that you can choose from and weeding out the white noise.
Fox business dubbed this the rise of “Prosumerism”, and it’s evident that digital media consumption is king with no signs of objurgating the throne.
This is the generation of frenzied digital streams, news feeds and notifications that loves to share; but won’t compromise on quality. Hence the endless content creation and the number of innovation shifts have grown in tow.